Market Centrics is a one-to-one relationship template that delivers strategies and solutions tailored to your target market’s niche. This is an essential tool in a world that has moved beyond the competitive dynamics of yesterday. Because it no longer matters what everyone else is buying, you are finally free to focus your energies on your market; to learn why it wants what it wants and deliver it. As Chris Anderson (The Long Tail, Hyperion) describes it, “Generic ‘hits’ have dominated our markets and culture for most of the last century. Non-hits or niche marketing is where the new growth is coming from, now and in the future. When
consumers are offered infinite choice, the true shape of demand is revealed. It turns out to be less hit-centric than we thought. People gravitate toward niches because they satisfy narrow interests better. In one aspect of our life or another we all have narrow interests.”