Find the marketing kit for the book you are looking for in the menu to the right.
Dear Bookstore Manager,
Every day you receive unsolicited requests from authors and different publishing companies to display and sell their books.
You probably have a pile of catalogues and let’s face it, except the big and/or the well known – smaller publishers and unknown authors have small chance of making it through.
With digital books on the way, and the industry as we know it squeezed by a change in consumer’s habits, it is harder and harder to sell books, other than those that are well known or on the best seller list.
At Aaspirations Publishing we work as hard as we can to send qualified foot prints to your store. Footprints that are ready and willing to buy.
How do we do that?
Our process of selling begins before we accept a book for publication. Potential authors whose manuscripts pass phase 1 in submissions, fill in an exhaustive Talent Empowerment Questionnaire. Based on the results of the Talent Empowerment Questionnaire our Creative Marketing Board creates a Marketing Plan, a Media Plan and Bestseller Book Campaign Proposal for each book, before the book is even made.
This enables us to focus on fine tuning our message and test different appeals to see which one works the best.
When it comes to a Book Launch, we add the following to the mix in the days leading up to the Big Day:
1. Comprehensive and interesting marketing to our core target group in the immediate area of your book store.
2. In store tie-in or promotion that draws in qualified customers.
3. Press releases and media opportunities for the author and the book.
4. Camera crew to record the book launch to provide coverage to the local news stations and the internet.
We like to work with you and get our permissions out of the way in time for Book Launch day.
The Nykanne Organisation is our own in house creative agency that specializes in creating creative content like posters, ads, hoardings, promotional give always, flash movies for the internet and video and still coverage for authors and books. We have a team of graphic designers, copywriters, photographers and film makers on our team, ready and able to create an image and a brand for our authors.
This specialized and systematic program draws in buyers and delivers a higher end experience for the consumer and translates into more sales for your book stores.
Because let’s not forget our books start out big in life – with excellent art, great stories and quality paper. What’s more we plant 1 tree for every picture book that customers read and from the feedback we receive – customers love us.
To begin a dialogue with the company that cares, let us know if we can have a book launch at your store. We may be small, but we go the extra mile.